Amaury /// Perez
Marketing
Search Engine Marketing // Advertisement Creation // Campaign Development
After searching "marketing/ad campaigns in 2012", one of the main results was the "Dove for real beauty" campaign. After searching for popular key words and topics in discussion boards and threads, this campaign and mock-ad sought to feature unrepresented groups and shift to an emotional appeal that was felt most could relate to-love. This ad and the ones that would follow would take portray beauty beyond "fat" versus "skinny" but address diverse sexual/ethnic identities and physical needs.
Sponsored North Face athletes are referred to as the "DNA" of the brand. An extension of the official Twitter page for the brand, the goal was to create an opportunity for outreach to customers by letting them get to know the sponsored athletes. To differentiate this page from the main page, the icon with the double helix was created and the imagery of a climber meeting a rising or setting sun feeling, would bring to mind a scenario of the North Face individual meeting accomplishment.
After receiving this image as part of an email campaign for Big5, two additional content images were created for the "Find Your Sole" campaign. This first image features a shoe on the road on the far left so for continuity purposes, a "journey on the road" theme was used with imagery in the three ads that was felt to be reflective of the stages the customer would be in upon sending the email campaign.
A postcard email to be sent in December, this portion of the campaign intended to make initial contact with consumers without making our target small and limited considering anyone can decide to make fitness a resolution the following month for New Year's. To highlight product variety mens and womenswear was portrayed with imagery of approaching a hill to evoke a sense of of Big5 being with you on your fitness journey.
A promotional email ad offering "25% off" to be sent to customers that followed through with a transaction during the month of November or December, this ad intended to thank customers for their loyalty to the brand. Additionally, this intended to be an extra kick for those who have yet to get working on their New Year's fitness goal or a pat on the shoulder "Keep up the good work!" message for those who have been and are in need of new gear.
After receiving this image as part of an email campaign for Big5, two additional content images were created for the "Find Your Sole" campaign. This first image features a shoe on the road on the far left so for continuity purposes, a "journey on the road" theme was used with imagery in the three ads that was felt to be reflective of the stages the customer would be in upon sending the email campaign.
By means of behavioral tracking focusing on terms or phrases consumers have used for searches, this ad aimed for click-through and eventual purchase of a couples vacation package to Rome. Incorporating the Trevi fountain and its legend of return once having made a wish and tossing a coin into the fountain and a couple in a tender moment, the graphic would be part of an in-text ad where the "o" in "Couples Traveling" would begin the animation of a coin flipping into the water of the fountain.
The animation would then turn into a simple ad of a couple at the Trevi Fountain displaying affection with the quote "All love leads to Rome." Using a less aggressive call-to-action, in adjusting the classic quote "All roads leads to Rome" to "All love leads to Rome" the quote was a great representation of what the ad is trying to portray - a couple in love in Rome from using the host website.
By means of behavioral tracking focusing on terms or phrases consumers have used for searches, this ad aimed for click-through and eventual purchase of a couples vacation package to Rome. Incorporating the Trevi fountain and its legend of return once having made a wish and tossing a coin into the fountain and a couple in a tender moment, the graphic would be part of an in-text ad where the "o" in "Couples Traveling" would begin the animation of a coin flipping into the water of the fountain.
Screenshot of the board itself, the content was tailored around Mother's Day gifts and ideas. The first pin was a photo of a blue heart that referred to Mother's Day in the caption. The second one was of rainbow roses from a Tumblr page that were suggested to buy for mom as a unique find. And finally a DIY terrarium project we found through google and captured the audience by asking if they needed a project to work on, and this was the perfect one.
Created for a would-be San Francisco-based flower shop after having looked up gardening on Pinterest itself, the content centered around gifts and floral arrangement ideas that would appeal to the well-traveled 20-30 year old young woman with a love for art, vintage, and things as sweet and charming as her disposition.
Screenshot of the board itself, the content was tailored around Mother's Day gifts and ideas. The first pin was a photo of a blue heart that referred to Mother's Day in the caption. The second one was of rainbow roses from a Tumblr page that were suggested to buy for mom as a unique find. And finally a DIY terrarium project we found through google and captured the audience by asking if they needed a project to work on, and this was the perfect one.
Having looked up San Francisco based food blogs and terms of the like, TreatYoSF ( a play upon the Parks and Recreation quote "Treat yo' self") was the food baby of two broke college students trying to ball on a budget. Figuring a target audience of college students would appreciate the reference and an easy name to drop, San Francisco based food blogger, Kelseats, as well as national food blog, Grub Street San Francisco, were looked to for the perfect ingredients.
Having looked up San Francisco based food blogs and terms of the like, TreatYoSF ( a play upon the Parks and Recreation quote "Treat yo' self") was the food baby of two broke college students trying to ball on a budget. Figuring a target audience of college students would appreciate the reference and an easy name to drop, San Francisco based food blogger, Kelseats, as well as national food blog, Grub Street San Francisco, were looked to for the perfect ingredients.